Every organization tells a story…

… through its strategies, relationships, systems, and the words that make up every message.

I help mission-driven teams write that story with intention.

Because when people, purpose, and practice align, change doesn’t just happen, it ignites.

How “Writing Change” Works:

Writing Change” is about using language, strategy, and structure to help teams craft a coherent organizational narrative that’s capable of lasting impact — one that works in practice, not just on paper.

This approach combines 3 focused intentions:

Clarify

Make sense of complexity and find the way forward.


I help teams collect, analyze, and synthesize information to understand challenges and opportunities — and define practical next steps.


Examples:
Research and discovery • Needs assessments • Strategic frameworks • Systems mapping • Feasibility studies

Communicate

Turn insight into clear, compelling expression.


I craft and refine the written materials and messaging that move ideas into action — inside organizations and out in the world.


Examples:
Strategic and operational plans • Grant proposals • Impact and evaluation reports • Messaging frameworks • Web and publication writing

Coordinate

Build the systems that help good work run well.


I design processes, tools, and communication systems that keep teams aligned and adaptive, so their efforts stay coherent and consistent.


Examples:
Internal communication systems • Workflow and handbook design • Cross-team facilitation • Coaching for collaboration and follow-through

If your team is working toward a thriving, equitable, regenerative, and resilient future

— and you’re ready to take your impact to the next level —

I’d love to collaborate.

Let's Connect

Your Writing Change Partner:

I’m a cultural anthropologist by training and a systems builder by instinct. For more than twenty years, I’ve worked across sectors — from global nonprofits and universities to local governments and community initiatives — helping purposeful people turn good ideas into grounded, sustainable action.

My work sits at the intersection of strategy, communication, and organizational learning. What ties it all together is a fascination with how people make meaning — and how that meaning shapes the systems of change we build.

I bring a measured, thoughtful, and practical approach to complex work, helping teams see clearly, align effectively, and express what matters most.

Happy to Chat

Juliana Essen, PhD