Strategic Communication for a Thriving World
Helping mission-driven organizations and networks tell their story with clarity, consistency, and conviction for maximum impact.
How Writing Change Works:
Every organization tells a story — through the myriad ways they put their work into the world.
When that story is unclear or inconsistent, so is the impact.
Writing Change empowers mission-driven organizations and networks to bring that story into focus.
We apply the tools of strategic communication — strategy, language + rhetoric, systems, and collaboration — enabling diverse teams to turn shared purpose into a unified voice for lasting change.
Clarity
Clarifying core message, purpose & audience
I help teams uncover the essence of their work — who they serve, why it matters, and how to express it with heart and logic to achieve their impact goals.
Examples:
Communication audits • Audience mapping & message development • Theory of change / impact framing • Hands-on editing • Facilitation for strategic alignment
Writing Change Targets:
Communication
Translating ideas into words that inspire action
From grant proposals to impact reports and campaign messaging, I craft persuasive writing that strikes the right cord for intended audience and purpose.
Examples:
Strategic & technical writing • Fundraising cases for support • Impact reports & storytelling frameworks • Website & publication content
Writing Change Results:
Coordination
Creating systems that help good work run well
I support teams in building internal and cross-partner systems that keep everyone aligned — for consistent voice, visibility, and shared learning.
Examples:
Communication strategies & plans • Handbook design • Message consistency frameworks • Editorial calendars • Capacity-building for teams & partners
A clear path toward “writing change” into reality —
and the confidence and capacity to do so.
Your Writing Change Partner:
Juliana Essen, PhD
I’m a cultural anthropologist and a strategic communications + social impact consultant who supports mission-driven organizations and networks in aligning vision with the strategy, stories, and systems that advance meaningful, lasting change.
For more than twenty years, I’ve partnered with teams across international development, higher education, nonprofit, and government sectors — building their capacity to make sense of complexity, communicate what matters, and coordinate effectively for maximum impact.
My work spans research, strategic + analytical thinking, writing, facilitation, and systems design, all with an integrative, human-centered approach that balances analysis with empathy and structure with creativity. Whether developing strategic plans, crafting impact reports, or facilitating co-creation sessions, I help teams tell the story of the change they’re making — and make that story real.
I’m especially drawn to collaborations that promote wellbeing, sustainable development, climate resilience, gender justice, global equality, and systems change — toward a future in which all people and the planet can thrive.
